“How much does a website cost in India?” is the question every agency dodges.
You get “it depends,” a discovery call, and a proposal three days later. Which is useless when you are trying to work out whether you can afford this at all.
So here is a straight answer. Real rupee ranges, what drives the number up or down, and the ongoing costs nobody puts in the quote.
We build on WordPress, Webflow, Framer, Next.js, and Shopify, so we have no platform to sell you. Just the numbers.
Quick answer: what a business website costs in India
- Template site, DIY or low-cost freelancer: ₹15,000–₹40,000
- Professional WordPress site (10 pages): ₹40,000–₹1,50,000
- Professional Webflow site (10 pages): ₹50,000–₹1,50,000
- Shopify store: ₹50,000–₹2,00,000
- Custom Next.js build: ₹2,00,000–₹8,00,000+
Plus ongoing: ₹15,000–₹80,000 per year depending on platform and who maintains it.
The build is the number people ask about. The ongoing cost is the one that surprises them.
Website development cost in India, by platform
| Platform | Build cost (10-page site) | Ongoing per year | Best for |
|---|---|---|---|
| Template / DIY | ₹15,000–₹40,000 | ₹5,000–₹15,000 | First site, basic presence |
| WordPress | ₹40,000–₹1,50,000 | ₹40,000–₹80,000 | Content, e-commerce, flexibility |
| Webflow | ₹50,000–₹1,50,000 | ₹18,000–₹42,000 | Marketing sites, no dev team |
| Framer | ₹40,000–₹1,20,000 | ₹15,000–₹35,000 | Fast, design-led marketing sites |
| Shopify | ₹50,000–₹2,00,000 | Subscription + apps + fees | Online stores |
| Custom (Next.js) | ₹2,00,000–₹8,00,000+ | Hosting + developer on call | When the site is an application |
Indicative market ranges for India as of 2026. Actual cost depends on scope, content, design, and who builds it.
Why the same website costs ₹40,000 and ₹4,00,000
Both quotes can be honest. The gap is not padding. It is scope.
Strategy and content. The single biggest cost driver, and the one nobody counts. Who writes the copy? Who decides the structure? If you supply finished content, the cost drops sharply. If the agency does it, that is real work.
Design. A template configured well is a fraction of the cost of custom design. Both are legitimate. They are not the same product.
Page count. A 5-page brochure versus a 30-page site with service pages and a blog. Obvious, but people quote “a website” without saying which.
Functionality. A contact form is cheap. Payments, memberships, a booking system, or a CRM integration are not. Every integration is scope.
Who builds it. A freelancer, a small studio, and a full agency have genuinely different cost structures — and different levels of reliability, process, and what happens when it breaks six months later.
The bulk of the cost is strategy, design, and content, not the platform. This is why a complex site costs more on any platform, and a simple site costs less on any platform. The platform is rarely the expensive part.
The ongoing costs nobody quotes
This is where budgets die.
WordPress, maintained properly, per year:
- Hosting: ₹3,000–₹15,000
- Premium theme: ₹8,000–₹20,000 (often one-time, but themes need renewal for updates)
- Plugins — SEO, security, backup, caching: ₹10,000–₹25,000/year
- Developer maintenance: ₹10,000–₹30,000/year minimum, if you have no one in-house
Realistic WordPress total: ₹40,000–₹80,000/year. Not the “free software” people expect.
Webflow, per year: roughly ₹18,000–₹42,000, and that is everything. Hosting, SSL, CDN, security, backups included. Nothing to renew separately.
Shopify, per year: subscription plus app costs, which stack quickly, plus transaction fees depending on your payment setup.
Custom Next.js, per year: hosting is cheap (Vercel and similar), but you need a developer on call. That is the real line item.
Over five years, the ongoing cost usually exceeds the build cost. Most people budget for the build and get surprised by year two.
What you actually get at each price point
₹15,000–₹40,000. A template, configured. Usually a freelancer or a low-cost package. Fine for a first site, a landing page, or a business that needs presence more than performance. You are buying speed, not strategy. Expect to redo it in two years.
₹40,000–₹1,50,000. The realistic band for most Indian SMBs. A professionally built 10-page marketing site on WordPress or Webflow, with proper structure, decent design, and a blog. This is where the majority of serious small-business websites should sit.
₹1,50,000–₹3,00,000. Custom design, more pages, real integrations, e-commerce, or a considered content strategy. You are buying thought, not just build.
₹3,00,000+. Custom development, complex functionality, or a site that is genuinely an application. Justified when the website is the business. Overkill when it is a brochure.
The question that decides your budget
Not “how much does a website cost.”
“What is this website supposed to do?”
If it exists so people can find your phone number, ₹25,000 is plenty and anything more is waste. If it is your primary lead source, ₹25,000 is an expensive way to get nothing — because the cheap build will not have the structure, speed, or content that generates leads.
Most of the disappointment we see is not about paying too much. It is about paying ₹30,000 for a site expected to do a ₹1,50,000 job, then concluding that websites do not work.
They work. Underscoped ones do not. We wrote about the specific reasons in why business websites don’t generate leads.
How to not waste money on a website
Supply your own content if you can. It is the biggest lever on cost and nobody knows your business better.
Get the ongoing cost in writing. Ask specifically: what does year two cost, and who does it? An agency that will not answer that clearly is telling you something.
Do not buy features you cannot maintain. A complex site you cannot update yourself becomes a developer dependency forever.
Match the platform to your team. If you have no developer, WordPress’s ongoing burden is a real cost. Our WordPress vs Webflow comparison covers this in detail.
Pay for structure, not decoration. Speed, information architecture, and clear conversion paths beat animations. Every time.
Do not pay for a redesign when you need a strategy. If your current site does not convert, a prettier version of it will not either.
The bottom line
A professional business website in India costs ₹40,000 to ₹1,50,000 to build, and ₹15,000 to ₹80,000 a year to keep running.
You can spend less. You will get less. You can spend far more, and for some businesses that is correct.
The number that matters is not the quote. It is whether the site does the job you need it to do. Scope that first, and the budget answers itself.
If you want an honest estimate rather than a discovery call, our web development team will tell you which platform fits and roughly what it costs — including when the answer is “you need less than you think.”
Frequently Asked Questions
How much does a website cost in India in 2026?
A professional 10-page business website costs ₹40,000 to ₹1,50,000 to build on WordPress or Webflow. Template-based sites start around ₹15,000, and custom Next.js builds start around ₹2,00,000. Ongoing costs run ₹15,000 to ₹80,000 per year depending on platform and maintenance.
Why do website quotes vary so much?
The gap is scope, not padding. Strategy and content are the biggest cost drivers, followed by custom versus template design, page count, functionality and integrations, and whether you hire a freelancer, studio, or full agency. The platform itself is rarely the expensive part.
Is WordPress cheaper than Webflow for an Indian business?
WordPress software is free, but a properly maintained site costs ₹40,000 to ₹80,000 per year once hosting, theme, plugins, and developer time are counted. Webflow costs ₹18,000 to ₹42,000 per year with everything included. Over two to three years they are comparable, and Webflow is often cheaper.
What are the ongoing costs of a website?
For WordPress: hosting (₹3,000–₹15,000/yr), theme, plugins (₹10,000–₹25,000/yr), and developer maintenance (₹10,000–₹30,000/yr). For Webflow: a single subscription covering hosting, SSL, CDN, and security. Over five years, ongoing costs usually exceed the original build cost.
Can I get a good business website for ₹20,000 in India?
You can get a working template site for around ₹20,000, which is fine if the website exists mainly so customers can find you. If it is meant to be a primary lead source, that budget will not cover the structure, speed, and content required, and the site is unlikely to perform.
